Continuing with its foray into a full line of performance golf apparel, FootJoy is expanding its line of new offerings with the debut this summer of its Fall, 2012 collection led by four all-new contemporary color collections and that feature new and exciting performance pieces for all style preferences and playing conditions.

As golfers look for that elusive elixir to improve their game—be it the newest driver or putter to hit the market—many recreational players are looking  into the mirror and working to improve their physical conditioning and strength in order to achieve a better game.

An updated look with an eye towards sophisticated styling and new colors, together with the sheer feel of its new DESERT DRY™ XTRA-LITE moisture wicking performance fabrics is making Antiqua golf apparel one of the hot new looks this year and moving forward into the 2011 season.

CARLSBAD, CALIF. –  Four months ago, Steve Olsen of Green Bay, Wisconsin applied for adidas Golf’s Wear in the World Adventure: a 50-day job interview spanning nine countries and three continents that would pit him against another candidate and test his golfing ability and resilience as a burgeoning social media catalyst. Following the conclusion of the program in Bandon, Oregon, adidas Golf named Olsen the winner of the competition over fellow competitor Chris Dukeminier (Portland, Oregon) and offered him a marketing position at adidas Golf’s global headquarters in Carlsbad, CA.

CARLSBAD, CALIF. (August 11, 2010) – After more than 50 days of travel through nine different countries, applicants Chris Dukeminier (Oregon) and Steve Olsen (Wisconsin) arrived in Bandon, Oregon where they will have their final challenge and interview for the right to be named adidas Golf’s next Social Media Catalyst. The winner of adidas Golf’s “Wear In The World Adventure2” will be named next week, so stay tuned to Wear In The World Adventure2 and also be sure to give us your vote and tell us who you think should win.

CARLSBAD, CALIF. (August 5, 2010) – Only one week remains in adidas Golf’s "Wear In The World Adventure²" before the company names its next social media catalyst. Finalists Chris Dukeminier (Oregon) and Steve Olsen (Wisconsin) will continue to display their desire to work for adidas Golf by participating in business-related tasks and golf challenges at Chateau Whistler Golf Club and Tobiano Country Club.  Dukeminier and Olsen who have been engaged in the world’s most exciting job interview, anticipate next week’s private finale at Bandon Dunes, Oregon and hope to hear their name called on the final day.  In the meantime, Dukeminier and Olsen departed Japan and are on their way to Canada as the race for a position at TaylorMade-adidas Golf has never been more intense. 

CARLSBAD, CALIF. (July 27, 2010) – With 37 days and five countries behind them, “Wear In The World” finalists Steve Olsen (Wisconsin) and Chris Dukeminier (Oregon) completed the fifth stop in Thailand and began the next phase of their head-to-head competition to become the next social media catalyst at TaylorMade-adidas Golf this week in South Korea, the sixth of nine stops in adidas Golf’s globetrotting golf adventure.

CARLSBAD, Calif. (July 12, 2010) – In its relentless pursuit to find the best employee to work for the company, adidas Golf is turning up the heat on Steve Olsen (Wisconsin) and Chris Dukeminier (Portland). Both are competing for the right to be named the company’s next social media catalyst through its Wear in the World program: a globetrotting golf adventure and interview process spanning 50 days and nine countries.

Golf apparel certainly has entered new territory. Today’s styles and trends reflect the new era of fashion and fit, with comfort and versatility among the primary attributes that both men and woman place high on their priority list when it comes to outfitting themselves.